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03

Launch Strategy

   
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Title: Launch Strategy
 
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Subject: Business
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Date: September 1, 2001
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Length: 6 / 1543
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Messages for patients would stress the importance of completing treatment to achieve total cure. The program would also emphasize the fact that the treatment and other services such as counseling and laboratory services are provided free of cost. Messages would stress upon the word "free" and "Get your treatment done after your work" to appeal to the low-income group in order to motivate them to seek care...
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This would lead to nationwide recognition which would help the public to easily identify TB service sites. All the print materials developed for CTD by R K Swamy would be adapted into local languages and reproduced by the respective states. R K Swamy would also develop a quarterly newsletter on TB for free distribution to the community...
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