Launch Of Dove Soap
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Title: Launch Of Dove Soap

Essay Details:

Subject: Business
Author: David C
Date: November 2, 2012
Level: University
Grade: A
Length: 2 / 577

Essay text:

The target segment for the research would be generally women in the upper-middle and higher class. Initially women in the metropolitan cities will be targeted and thereafter those in Tier I and Tier II cities will be surveyed. Estimates have been made for the next three years because by that time, there might be a need in the changes in strategies or product offering. Decision Problem Whether to launch a ?moisturiser based' premium segment soap in the Indian market (1995) Research Problem 1) To estimate the acceptability of a moisturiser based soap in the targeted segment. As it stands, ?moisturizer based' soaps do not exist in the market and the Indian market is ripe for introduction of the same...

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