landrover

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Title: landrover

Essay Details:

Subject: Miscellaneous

Author: Justin J

Date: January 16, 2015

Level:

Grade: B

Length: 2 / 371

Essay text:

Jeep also has very affordable models & is the veteran company in the American market with a proud history. Ford also has an excellent product in the Explorer with a big advertising budget. The Discovery ranks very high in Comfort/Convenience but trails behind in Economics, MPG, Price & Value for Money. It is for this reason & because of the previously failed LR Hunter model that was cheap & affordable; I would not recommend Mr. Hughes to go for the Affordable RR positioning. Using the Evolved LR theme, LRNA would be able to target both the segment of young, affluent, childless adults as well as the conservative & family consumers...

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