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L'Oreal Case Study

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Title: L'Oreal Case Study

Essay Details:

Subject: Business

Author: Elizabeth S

Date: January 10, 2015

Level: University

Grade:

Length: 3 / 814

Essay text:

Because there is already a strong L'Oreal presence in the Netherlands it would hurt sales more if they introduced two new product lines at the same time. Belle Couleur is the product to introduce because 73% of Dutch women use hair color products, and in recent years there has been large growth in the permanent hair color market which would make it viable to introduce Belle Couleur into the market. By offering a limited selection, Garnier products will still have sales, and it will not hurt sales of Recital enough to cause concern because people will still be receiving what they expect from the L'Oreal brand...

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