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03

Krispy Kreme's external analysis

   
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Title: Krispy Kreme's external analysis
 
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Subject: Business
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Date: June 20, 2007
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Length: 25 / 6954
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Since early 2005, the company expanded internationally with stores in Mexico, Canada, the United Kingdom, Australia, South Korea and Spain. Krispy Kreme employs now 3913 people and has its headquarters in Winston-Salem, North Carolina. In 1933, Vernon Carver Rudolph bought a doughnut shop in Kentucky from a French chef, as well as the chef's secret doughnut recipe...
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Krispy Kreme was born. The company started selling doughnuts to local grocery stores, yet as people walked by Krispy Kreme's factory, they started asking to buy directly the hot doughnuts. Rudolph therefore cut a hole in his wall to accommodate his customers...
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