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Title: Kmart - What went wrong?
Essay Details
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Business |
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| Date: |
June 27, 1997 |
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3 / 604 |
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Essay text:
Rather, it was all over the place. Wal-Mart had positioned itself as the unequivocal low-cost discounter that had superior service and superior supply-chain management, while Target became known as a mass merchandiser that didn't have everyday low prices but made up for it with bright, well-stocked stores and a dose of style... Showed first 250 characters
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Kmart's lack of a consistent marketing strategy did little to help it fit into this new environment.
Also, the article mentioned a trend toward one-stop shopping that had blurred the distinctions among many different market segments, but did not mention whether Kmart had at that point adapted to that environment... Showed next 250 characters
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