KMART
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Title: KMART

Essay Details:

Subject: Business
Author: Kim P
Date: June 21, 2016
Level: University
Grade: A
Length: 8 / 2345

Essay text:

The store that Kresge built has evolved into an empire of more than 1,500 stores and an Internet presence that reaches millions of customers. The Kmart name has become a symbol of Americana, standing for quality products at low prices. When Kresge opened his first store in 1899, he sold everything for 5 and 10 cents. The low prices appealed to shoppers and allowed him to expand to 85 stores in 1912, with annual sales of more than $10 million. By the 1950s, it was evident that the company needed to change to continue to be a leader in the growing competitive retail environment. That change came through Harry B...

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