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03

Keeping it to the Fairway - Harvard Business Case

   
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Title: Keeping it to the Fairway - Harvard Business Case
 
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Subject: Business
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Date: November 2, 1997
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Length: 5 / 1203
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Dover Hill was built in 1936 and has had the same membership policy regarding women the whole time. It has only now become a huge issue because some women feel slighted by the rule. ? Legally Dover Hill has done nothing wrong and its choice to be an all male golf club should be respected...
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It is the members own choice how the membership and the rest of the club are run and if they choose to be an all male club then so be it. ? The demographics of the tournaments viewers fits perfectly with Pace Sterling's brand and the company could market themselves to a group with real customer potential...
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