juice penetration in mexico

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Currently we see opportunity within the international market of Mexico, because of the high popularity of our brand within the US Hispanic community. Trade agreements under the North American Free Trade (NAFTA) also make exporting more cost effective than in the past...
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Several distributors have approached us in regards to our product, which has helped us to further realize that profits exist out side of the US borders. SWOT Analysis SRENGTHS WEAKNESSES · Strong existing national brand within the US especially among the Hispanic population· Dallas facility is within close proximity to US/Mexican border· Known demand for similar products exists within Mexico · No experience in International market entry· No familiarity with Mexican distributors· May have to educate consumer in regards to new flavors OPPORTUNITIES THREATS · Huge growth in Mexican juice market· Large youthful population· Growing middle class within Mexico· Diabetes within Mexico is forcing changes in drink consumption · Several US brands already exist within the Mexican Market· Mexican consumers are very loyal and hard to convert· Unfamiliar with market Market Analysis Objective A decision needs to be made to determine if entry into Mexican market is feasible...
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Milk & Juice Industry in Pakistan INDEX TABLES OF FIGURES 1. ACKNOWLEDGMENT I profoundly thank the Management Team of SIG Combibloc Obeikan and in particular the marketing department as well as the team of Knowledge Horizon for its most valuable support and precious help during my researches and completion of this assignment...	15 / 4033