JM Signature Restaurant Case
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Title: JM Signature Restaurant Case

Essay Details:

Subject: Business
Author: Jeffery C
Date: August 13, 2012
Level: University
Grade: A
Length: 13 / 3809

Essay text:

He liked the downtown location and the landlord was offering a very attractive lease. While the area was heavily populated with restaurants, Mathew felt the opportunity was too good to pass up - a great location with a low lease rate. He knew he would have to move quickly to obtain the space. Based on his previous success in the restaurant business, Mathew had set a goal of $4 million in revenue in J.M.'s Signature Restaurant's first year of operations. However, he knew he should carefully review his plan in light of his accountant's comments to determine if he should move forward as well as determine the most appropriate marketing plan to ensure J...

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