Jet Blue Marketing Mix
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Title: Jet Blue Marketing Mix

Essay Details:

Subject: Business
Author:
Date: December 1, 2015
Level: University
Grade: A
Length: 3 / 618

Essay text:

Due to the fact that the company only purchases new planes of a single type, maintenance downtime is reduced and it is able to keep its planes in the air. In fact, JetBlue maintains the highest in-air average in the industry. Additionally, JetBlue employs an “operational recovery tool” technology that allows planners to minimize flight cancellations and delays. On board, JetBlue prides itself on treating all customers as equals and providing more comfort than other airlines. Features that draw customers in include assigned seating (contrary to its competitor, Southwest Airlines), leather seats, more leg room, and superior on-board service...

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