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Essay text:
households.
· Currently 16% of sales
· Potentially 30% of sales
Modern Spenders
· 35-54 years of age
· Dual-earner households
· 0-2 children (often includes teenagers)
· Consumption oriented
· No strong retail loyalties & relationships
· Retail loyalties more likely
· Established shopping patterns
· Time-starved
· 27% of U.S. households
· Currently 43% of sales
· Potentially 50% of sales
Distribution
*Catalogs
J.C. Penney is the nation's largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 billion catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants...
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