Itc Bingo

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Title: Itc Bingo

Essay Details:

Subject: Business

Author: James W

Date: May 15, 2014

Level: University

Grade: B

Length: 13 / 3859

Essay text:

There are few organized players in the market and a large untapped unorganized market. Hence, it provides a glaring opportunity to grow and thrive in such an environment. Eyeing this opportunity, ITC launched ‘BINGO’ in the potato chips market. With extensive research behind it and with an aggressive promotion campaign, Bingo was launched to fight head – on with the established market leader Frito Lays. This study is an attempt to analyze and understand the marketing environment for the industry in general and ‘Bingo’ in particular. The report is divided into three parts: we commenced with the SWOT analysis of ITC Bingo wherein we studied the internal and external factors that might affect the marketing strategy of the product...

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