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Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?

   
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Title: Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
 
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Subject: Business
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Date: July 4, 2001
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Length: 4 / 1006
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The changes of brand elements should be generally moderated if needed, especially if they play a vital image function or awareness as well as when there is a change in nature. Another way to increase brand equity during the maturity phase could be achieved through expanding brand awareness...
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During the maturity phase, it is assumed that the brand is already well established and well known by the general public. The focus here is not actually establishing brand awareness of the product, it should be on how to maintain the awareness and expand the awareness...
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Common topics in this essay:
 
Brand Equity   Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal   brand equity and country of origin relationship   brand equity   Corporate brand equity derives from overall impression by all stakeholders   creating brand equity   Examining The Impact Of Product Attributes On Perception Towards Brand Product   excessive sales promotion and brand equity   Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?   Loreal Brand image   Nike brand image   Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon   Process Of Developing Consumer Based Brand Equity Aarong Bangladesh   The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention   When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand  
 
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