The changes of brand elements should be generally moderated if needed, especially if they play a vital image function or awareness as well as when there is a change in nature.
Another way to increase brand equity during the maturity phase could be achieved through expanding brand awareness... Showed first 250 characters
Do you need an essay?
Here are the options you can choose from:
Order plagiarism free custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
Prices start from
FULL access to essays database
This option gives you the immediate access to all 184 988 essays
You get access to all the essays and can view as many of them as you like for as little
During the maturity phase, it is assumed that the brand is already well established and well known by the general public. The focus here is not actually establishing brand awareness of the product, it should be on how to maintain the awareness and expand the awareness... Showed next 250 characters
If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
Your research paper is written by certified writers
Your requirements and targets are always met
You are able to control the progress of your writing assigment
Buyer Behaviour Analysis for Red Bull
This study hopes to quantify the multitude of factors shaping the consumer buying and usage process with respect to the product and the market. To analyze this effectively, the study focuses on the consumer perceptions of the energy and sport drink market, which are closely related, the perception of Red Bull with respect to its current competitors and the attitudes and opinions specific to the product...
2 / 406
When consumers face thousands of products, they are initially confused, but also try to categorize the brand association or image with their existing memory...
1 / 286
NIKE Corporation was incorporated in 1968. NIKE has primarily been in the business of designing, developing, and marketing athletic footwear, apparel, equipment and accessories...
Brand equity is the added value endowed to products and services, reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm...
1 / 288
Understanding Of Brand
There are many theories exploring the components of brand equity and have different opinions. Between them, Aaker’s (1991) theory is more complete and is most widely adopted...
2 / 350
The presented brand is the company’s controlled communication of its identity through advertisement while the external brand communication refers to the information customers absorb about the company that essentially is uncontrolled by the company...