Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?

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The changes of brand elements should be generally moderated if needed, especially if they play a vital image function or awareness as well as when there is a change in nature. Another way to increase brand equity during the maturity phase could be achieved through expanding brand awareness...
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During the maturity phase, it is assumed that the brand is already well established and well known by the general public. The focus here is not actually establishing brand awareness of the product, it should be on how to maintain the awareness and expand the awareness...
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Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Improving brand image is an important way of increasing brand equity as it can help improving the strength, favorability, and uniqueness of the specific brand...	4 / 1006
mr. Brand equity is the added value endowed to products and services, reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm...	2 / 288
Understanding Of Brand There are many theories exploring the components of brand equity and have different opinions. Between them, Aaker’s (1991) theory is more complete and is most widely adopted...	2 / 350
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