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With every single purchase you can also earn loyalty points and redeem them later for special bonuses. Participating is easy as you do not need a special card because you can use your "Bankomat"-card (a popular debit card system run by Maestro which is accepted in nearly all stores in Austria and also many stores internationally).
However, there have already been numerous legal court procedures against this program because of abuse of personal data. As a result the program rules have changed to the benefit of customer's privacy.
All other grocery chains (like BILLA, Spar, etc) do have loyalty programs but do not monitor their customers transactions, although the technical possibility is given when a customer uses their "Bankomat"-card (but there are no bonus points offered for using the card)...
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