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As a result, Aristocrats advanced video graphics as well its large range of ‘low-denomination’ games provides the company with a great competitive advantage. The company’s machines are gaining a reputation for superior technology, which is allowing it to effectively challenge global competitors such as the US Company, International Game. Considering that most gambling quarters are moving away from the more traditional mechanical machinery towards computerised gaming technology, Aristocrat is in a strong position to capitalise on future trends in global markets.
Aristocrat’s major US competitors, International Game and WMS Industries have both released financial results showing a significant slowdown in product sales...
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