internet market entry into South Korea

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This would suggest that the target market should not be distinguished by sex, as a large proportion of both genders use the internet, and should be targeted. When the demographics are broken down into age, it can be seen that the majority of broadband users are in the 21-39 age bracket making up 24...
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Within this age bracket those in their mid twenties heavily use broadband in Pc Bhangs (Pc rooms that small business run, similar to internet cafes) to socialise, and be part of a group in a culture where group interaction is overwhelmingly important...
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