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Title: internationl strategy
Essay Details
| Subject: |
Business |
| Author: |
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| Date: |
November 1, 1999 |
| Level: |
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| Length: |
3 / 653 |
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0 |
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Essay text:
E-Bay failed to do this when they first entered China. The company didn’t earn the trust of the local consumers, and thought that the same tactics they used in the American market would suffice in the Asian market. Chinese consumers trust big companies that have an established presence in their country... Showed first 250 characters
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Chinese consumers like to buy from brands, and people they trust.
Another mistake E-Bay made was not allowing the buyer, and seller to communicate. The Chinese consumers love the fact that they are able to converse between buyer, and seller like they were able to do with TaoBao... Showed next 250 characters
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