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international marketing

   
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Title: international marketing
 
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Subject: Business
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Date: March 8, 2003
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Length: 3 / 798
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The great benefit of standardisation is the ability to compete with low costs over a large output. The diagram below illustrates the use of a standardised products and marketing mix: In most markets, however, there are many barriers to standardisation...
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It is not difficult to think about the standard marketing mix for a product and how this might vary from one country to another. For example: • product - tastes and habits differ between markets • price - consumers have different incomes • place - systems of distribution vary widely • promotion - Consumers' media habits vary, as do language skills and levels of literacy...
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Common topics in this essay:
 
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”   Choosing Candidate Markets And Products When A Firm Goes International   International Marketing   International Marketing   internationalmarketing standardisation   Marketing - celebrities in promoting products   Marketing Mix of Shading Technology Products:   Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment   Marketing of inherently dangerous products   Markets And Marketing   nd Apple Approach Marketing of Their Products   Relationship marketing in consumer markets- an article review   The marketing strategy about the products of company   What kind of further joint marketing exercise could Microsoft and Lego benefit from in the future?   Telecomm Products Marketing Plan  
 
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