The great benefit of standardisation is the ability to compete with low costs over a large output.
The diagram below illustrates the use of a standardised products and marketing mix:
In most markets, however, there are many barriers to standardisation... Showed first 250 characters
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It is not difficult to think about the standard marketing mix for a product and how this might vary from one country to another. For example:
• product - tastes and habits differ between markets
• price - consumers have different incomes
• place - systems of distribution vary widely
• promotion - Consumers' media habits vary, as do language skills and levels of literacy... Showed next 250 characters
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Definition of Marketing
Definition of Marketing
I would interpret the American Marketing Association’s definition of marketing to be the way a business organization develops techniques to attract and persuade customers to see the value in the products or services the organization provides...
McDonald’s approaches the standardisation of its marketing programmes across different countries. This is done with particular respect to product offerings, promotional mix, price and distribution of its products...
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International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognised across the globe...
3 / 798
Yes KitKat has a marketing?oriented approach to developing its confectionery brand.
They are building long-term relationships to their customers by offering high quality products...
3 / 693
Marketing can be defined in many ways but I choose to define marketing as the management process that identifies, anticipates and satisfies customer requirements profitably...
3 / 615
2.How fare should product adapt?
We need to standardisation of the product and ability to compete an a low cost/over large output
The best way is to combine standardisation of a product and marketing mix