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international marketing

   
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Title: international marketing
 
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Subject: Business
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Date: March 8, 2003
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Length: 3 / 798
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The great benefit of standardisation is the ability to compete with low costs over a large output. The diagram below illustrates the use of a standardised products and marketing mix: In most markets, however, there are many barriers to standardisation...
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It is not difficult to think about the standard marketing mix for a product and how this might vary from one country to another. For example: product - tastes and habits differ between markets price - consumers have different incomes place - systems of distribution vary widely promotion - Consumers' media habits vary, as do language skills and levels of literacy...
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