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It defines ecological products as that manufactured “using toxic-free ingredients….”. Green marketing experience challenges such as customer complaints regarding the high costs and unglamorous images of the products. Green products are mainly marketed in developed countries, for instance, Australia and Western Europe.
Internationalisation theories are discussed; it’s mainly based on the Uppsala (Johanson and Wiedersheim-Paul, 1975), and management innovation (Bilkey and Tesar, 1977) models. Ranchhod and Gurau (2005) state that competition within the country will manipulate the internationalisation process of eco-firms...
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