International Ads: A Look Into French And German Culture

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This particular commercial was developed by a German advertising agency, by the name of Publicis, and aired France in 2005. Made to emphasize the safety of cars, this commercial clearly highlights Renault’s major claim to fame; they are the only car manufacturer to have eight cars achieving five Euro NCAP stars in the safety crash tests...
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This advertisement can be found on youtube.com. Description of the Ad In a market flooded with commercials, unique images and abstract ideas make this ad very good at capturing the attention of French consumers. As the ad begins, the first appeal the consumer notices is the opera music playing in the background and the dark color of the images...
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