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03

Innovative Distribution Channels of FMCG in India

   
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Title: Innovative Distribution Channels of FMCG in India
 
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Subject: Business
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Date: June 9, 2003
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Length: 4 / 878
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'e-Choupal' services today reach out to more than 3.5 million farmers growing a range of crops ? soya bean, coffee, wheat, rice, pulses, and shrimp - in over 31,000 villages through 5200 kiosks across six states (Madhya Pradesh, Karnataka, Andhra Pradesh, Uttar Pradesh, Maharashtra and Rajasthan) The same system of physical and information exchange that brings produce from the village was used to transfer goods to the villages...
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As infrastructure has already been paid for by procurement, it is available at marginal cost for distribution. Through e-Choupals, hubs, and processing centers, they had the ready infrastructure needed to implement an alternative channel for distribution of goods and services to rural India...
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