Innovative Approaches in Corporate Management
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Title: Innovative Approaches in Corporate Management

Essay Details:

Subject: Business
Author: Jennifer H
Date: March 8, 2015
Level: University
Grade: A
Length: 7 / 1996

Essay text:

Polaroid did this with its patent for its instant picture market, and that created an entry barrier for competitors until the expiration of the patent, which opened the door for competition. Xerox did this with its patent on photocopier Xerox Corporation, developed the first copiers in the late 60s had monopoly patent protection, giving it almost 95% market share in the 70s. However, it lacked innovation, and could not introduce new products to the market, and provide good services to customers. Competitors took advantage of this, causing Xerox to lag behind their competitors, because the competitors developed and introduced new and even better copier technology with new technology (without infringing on Xerox's patents), and also provided customers with faster delivery and better service...

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