Innovation Driving Service Excellence
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Title: Innovation Driving Service Excellence

Essay Details:

Subject: Miscellaneous
Author: Richard P
Date: November 23, 2015
Level: University
Grade: A
Length: 8 / 2332

Essay text:

If organizations provide same kind of service over a long period of time, then either customers will move on to a different service provider to get change or they will start availing services less. This is true in every service industry whether it is as vital as medical service or as optional as call center service. Innovation is not only important from the point of view of customers but also from the point service provider’s view also. Continuous innovation is evolutionary process. As soon as innovation stops, service also becomes out of date. Fig 1 - Innovation Continuous process From Customer’s perspective In this era, when customers are empowered and are the central focus for marketing activities, every marketing strategy is designed and implemented keeping in mind customers...

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