Innovation at Progressive Insurance

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As Hamel suggests that being revolutionary does not mean taking huge risks. The “Autograph” system conceived by McMillan in 1994, enabled the assessment of premiums on the basis of monthly time driven. Their query however was whether the overcoming of a few hurdles as licensing and the added expenses would make it possible to expand nationwide, making this system available to all their policy holders...
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Their query however was whether the overcoming of a few hurdles as licensing and the added expenses would make it possible to expand nationwide, making this system available to all their policy holders. Would it be worthwhile? The system certainly had the merits but a project implementation of this magnitude would require managers that saw the upside potential of this opportunity and would not confuse actual risk with perceived risk...
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