Ing Identity And Image

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This type of branding has a wide reach in terms of visibility, but has it really made an impact on the audience and if so then how well has it worked? 2.1 ING as a global brand Print ads are important to convey a general message about a brand. ING has put a lot of effort into linking formerly independent brands to the current all encompassing parent brand...
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ING has put a lot of effort into linking formerly independent brands to the current all encompassing parent brand. This is what ING had to do in early 2000 to gain global awareness. Picture 1 ING annual report 2001 In the picture 1 you can see the similarities of the prints and also the localization that has to be present...
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