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Title: INDIAN AUTOMOBILES:OPPORTUNITIES AND CHAllenges
Essay Details
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Business |
| Author: |
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| Date: |
May 1, 2005 |
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| Length: |
14 / 3846 |
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Essay text:
The
two dominant products Ambassador and Fiat, although customized to the poor road conditions in
India, were based on a stale design concept (with outdated features), and were also fuel inefficient.
In the early 1980's, the Indian government made limited attempts at reforming the automotive
industry, and entered into a joint venture with Suzuki of Japan... Showed first 250 characters
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The joint-venture, called Maruti
Udyog Limited, launched a small but fuel efficient model (called "Maruti 100"). Priced at about
$5,500, the product became an instant hit. The joint venture now produces three small-car models,
a van, and a utility vehicle at a rate of more than 250,000 a year... Showed next 250 characters
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