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03

INDIAN AUTOMOBILES:OPPORTUNITIES AND CHAllenges

   
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Title: INDIAN AUTOMOBILES:OPPORTUNITIES AND CHAllenges
 
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Subject: Business
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Date: May 1, 2005
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Length: 14 / 3846
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The two dominant products Ambassador and Fiat, although customized to the poor road conditions in India, were based on a stale design concept (with outdated features), and were also fuel inefficient. In the early 1980's, the Indian government made limited attempts at reforming the automotive industry, and entered into a joint venture with Suzuki of Japan...
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The joint-venture, called Maruti Udyog Limited, launched a small but fuel efficient model (called "Maruti 100"). Priced at about $5,500, the product became an instant hit. The joint venture now produces three small-car models, a van, and a utility vehicle at a rate of more than 250,000 a year...
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