India's growing prosperity opens up a new market for luxury-goods firms

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It is likely to be the first of many. Even so, India could remain a difficult market to crack. Last October the Luxury Marketing Council, an international organisation of 675 luxury-goods firms, opened its India chapter. Its boss, Devyani Raman, described India's luxury-goods market as “a cupboard full of beautiful clothes with a new outfit arriving every day—it could start to look messy without the right care”...
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This, she said, included everything from teaching shop assistants appropriate manners to instilling in the Indian public a proper understanding of the concept of luxury. “How do you educate them”, she asked, “about the difference between a designer bag that costs $400 and a much cheaper leather bag that functions perfectly well?” Bibliography: www...
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