Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.

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As a result, the best orientation strategy for an organization may be to understand if its current orientation is suitable for its particular environment. In certain environments there are no significant differences in performance between organizations pursuing differently based strategies (Ward and Lewandowska, 2008)...
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As a result, the best orientation strategy for an organization may be to understand if its current orientation is suitable for its particular environment. In certain environments there are no significant differences in performance between organizations pursuing differently based strategies (Ward and Lewandowska, 2008)...
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