impact of external environment on business

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Unfortunately, many SME owners and managers are concerned, mostly due to the lack of appropriate information, that is implementing environmental measures in their companies requires significant investment, and that they will not obtain an adequate return on their investment...
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http://www.inem.org/htdocs/inem_casestudies.html Lovelock et al (2001) argue, "?the Internet will revolutionise the processes of international marketing, its greatest impact may be for SMEs (small- and medium-sized enterprises)". They cited Quelch and Klein (1996) and said, ??competitive advantages of economies of scale (for large organisations) will be diminished, advertising costs will be lower and small niche marketers will find enough customers globally via the Internet'...
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