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Essay Details:
Essay text:
Therefore, it is an indispensable part of IKEA's business to ensure that value is all delivered to each customer by changing the company??s behaviors.
Analysis
Customer value and satisfaction are important ingredients in the marketer??s formula for success. Consumers buy from the firm that they believe offers the highest customer delivered value ?C the difference between total customer value and total customer cost:
Total customer value (product, service, personnel, and image values)
Total customer cost (monetary, time, energy, and psychic costs)
minus
Customer delivered value (?®profit?? to the consumer)
equals
The distinctive capabilities are demonstrated by IKEA to develop customer value mainly from the following aspects: Brand Publicizing, Corporation Culture, Product Value, Supply Chain Efficiency, DIY, Customer Service...
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