Ice-Fili
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Title: Ice-Fili

Essay Details:

Subject: Business
Author: Steven B
Date: November 19, 2014
Level:
Grade: A
Length: 1 / 283

Essay text:

While there is a long tradition of ice cream consumption in the country, foreign manufacturers have only been a significant force since economic liberalisation took hold. According to consultancy firm Market Advice, Russian ice cream manufacturers still dominate the domestic market. Generations were brought up on Soviet era ice cream, which was often based on high-fat products such as butter. Russian-made ice cream is still very popular. However, foreign manufacturers are beginning to leave a bigger impact on consumers as they attempt to infiltrate the market through advertising. For example, the survey of 500 Muscovites found that 55 per cent of those polled believed that Moscow-based firm Ice-Fili Plant was still the largest producer of ice cream in the country...

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