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Title: How To Use Kpis To Manage Your Sales Team. By Richard
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Business |
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| Date: |
June 22, 2004 |
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4 / 1081 |
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Essay text:
For example, I intensely distrust setting a
sales target for absolute sales value alone. After all, anyone can sell ?1 coins for 90p, and in
extremity, that's what sales value alone encourages.
Sales mix seems vital to me. It gives some direction as to what the company wants sold... Showed first 250 characters
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After all, anyone can sell ?1 coins for 90p, and in
extremity, that's what sales value alone encourages.
Sales mix seems vital to me. It gives some direction as to what the company wants sold. Of course it would be crazy to stick to the target in the face of clear customer demand for one
item over another, but in most cases sales don't come that way - they happen because an item
is promoted, and the company needs to control that process by setting sales mix targets... Showed next 250 characters
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