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03

How effective is advertising?

   
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Title: How effective is advertising?
 
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Subject: Business
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Date: October 27, 1997
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Length: 3 / 798
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Hacker claims that liquor is more dangerous to underage drinkers because of the situations in which it is consumed. He believes that these ads will persuade them to liquor as opposed to beer and will "increase the level and the severity of alcohol-related problems"...
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He believes that these ads will persuade them to liquor as opposed to beer and will "increase the level and the severity of alcohol-related problems". Worsnop opposes this view with a quote from McGovern who feels it is "a mistaken view that hard liquor is more dangerous than beer and wine"...
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