How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?
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Title: How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?

Essay Details:

Subject: Business
Author: Bonnie J
Date: March 7, 2015
Level: University
Grade: A
Length: 8 / 2167

Essay text:

Types such as push-up bras, full-coverage bras, maternity bras, sport bras, underwire and no underwire bras have made popular focuses on the upper torso of a woman, therefore, to most female consumers, an extravagant waste of cash is no doubt to be spent for this product. The number of consumers spending dollars for such miraculous wear is increasing rapidly. Based on the research from Cotton Incorporated Lifestyle Monitor, ?§68.4% of female consumers, the highest to date, said they would not sacrifice comfort for fashion, an increase of 6.4 points over the same year ago period.?? (CottonInc...

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