How Country Of Origin Image Can Affect International Business Success And Further Internatinal Expansion.

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Even if this trend is fading away from its society as the effect from western culture invasion (Hanabusa, 12/28/04, The Japan Times), younger generation still has the image of their own products are better than the others. As still they consume their own technologies brand like SONY, Docomo (cell phones)...
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To beat such a competition in nationalism-environment, company must concern on building COO image to survive in segment. Negative COO Image’s company could not against those local companies. Not only local company which might affect on success in that country, still the other competitors in domestic market have impact on it...
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