HOW CAN CHARISMA (MAX WEBER) BE USED AS A POLITICAL INSTRUMENT?

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Apart from just being able to create personal ties, it is essential for a Big Man to have a charismatic personality to attract more people, and thereby gain more prestige and renown. A Big Man is a successful entrepreneur, carrying visible symbolic capital as strung shell beads and owning pigs ? while prestige acts as the invisible symbolic capital...
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A Big Man is a successful entrepreneur, carrying visible symbolic capital as strung shell beads and owning pigs ? while prestige acts as the invisible symbolic capital. Furthermore, a Big Man acquires renown and respect by holding large mortuary feasts honouring the dead ancestors...
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