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Products varied from well known national brands to propriety Home Depot brands.
Home Depot held its IPO in 1981 and listed on the New York Stock Exchange three years later under the ticker – ‘HD’. Home Depot reached $1 billion in sales in 1986. Sales of $20 billion were reached in 1997 making them the fastest growing home improvement retailer with an average annual growth in sales of 119% during said period.
Important Issues
It is important to note that as Home Depot has grown so quickly, it has been able to garner significant concessions in prices from suppliers. Home Depot has also been able to establish and successfully execute a market saturation strategy coupled with low prices and high service...
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