In 2008, Global Traveler magazine named PCR the Best Hotel Loyalty program for the third consecutive year. Even though PCR just celebrated their 25th anniversary and Holiday Inn Express hotels have only been around for the last 17 years, it has benefited their business greatly by being part of such a successful hotel group with a very beneficial loyalty program... Showed first 250 characters
Do you need an essay?
Here are the options you can choose from:
Order plagiarism free custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
Prices start from
FULL access to essays database
This option gives you the immediate access to all 184 988 essays
You get access to all the essays and can view as many of them as you like for as little
In 1991, InterContinental Hotels Group launched Holiday Inn Express in the United States. In the last seventeen years, 1,671 Express properties have opened in the United States alone, with another 656 in the pipeline. The first oversees Holiday Inn Express property was launched in Strathclyde, Scotland and the growth has continued ever since... Showed next 250 characters
If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
Your research paper is written by certified writers
Your requirements and targets are always met
You are able to control the progress of your writing assigment
IHG - Using Technology as a Competitive Advantage
The World’s Hotel Company
- a multinational company which operates 7 hotel brands
- world’s largest hotel operator (with 558,153 rooms)
- 3,763 hotels in nearly 100 countries
- world’s largest loyalty program (with 33 million members)
- 130 million stays per year
- headquartered in Windsor, England from 1777
• Crowne Plaza
• Holiday Inn
• Holiday Inn Express
• Staybridge Suites
• Candlewood Suites
• Hotel Indigo
ROI Derived from:
• And Owning hotels
• Almost $5...
3 / 826
The firm's weaknesses come from areas such as lack of consistency in value-added services, lack of a loyalty program, and the fact that a portion of its workforce is unionized...
1 / 117
Organizational culture of ANHEUSER-BUSCH
Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E...
1 / 278
Shangri La Swot
- Pan Pacific Hotel is a leading 5 star luxury hotel management company which has always been synonymous with personalized care and its very essence is steeped in its Japanese heritage - a culture of subtleness, delicate service and attention to detail...
2 / 567
www.gliffy.com/examples/SWOT/ - 9k - ????????????????? - ???????????????
[DOC] SWOT Analysis - an example??????????: Microsoft Word - ??????????? HTML
An example: A university society carrying out a SWOT analysis may find:...
2 / 353
The loyalty program can help the property operator and brand owner manage customers better, and this is shown below:
? The loyalty programs are generating insights into customer behavior and segment differences, providing the ability to respond more precisely to the needs of customers in different segments...
3 / 802
Swot Of Mcdonald
Strengths and Weaknesses
Relative to market needs and competitors' characteristics, a manager must begin to think in terms of what the firm can do well and where it may have deficiencies...