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03

History, Application, and Outlook of Behavioral Finance

   
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Title: History, Application, and Outlook of Behavioral Finance
 
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Subject: History
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Date: May 16, 1996
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Length: 8 / 2194
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(Neo-Classical Economics, 2007 Para. 10) They were assuming that people act in their rational self-interest by pursuing opportunities that increase the satisfaction of their wants, such as pleasure or happiness, by weighing which alternative is most productive in the long run toward that end...
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Their idea of marginalism agreed with Adam Smith and the Classical Period in the fact people act in their own self interest, but differed greatly as there was no belief in sharing of sensations in fellow people and maximizing their plesaures, rather they meant that economic actors make decisions based on the margins...
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