Harrah's SWOT analysis for the tunica area

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Weaknesses- 1. Grand Casino Tunica needs more specialty shops. The Terrace and Veranda are too far away from the casino; guests must travel by shuttle from these two hotels to gamble, go to shows or eat at the restaurants. The Grand is not utilizing its large size to its greatest advantage...
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It is overpricing its hotels resulting in the hotels not being booked to capacity. 2. Horseshoe is overusing giveaways to try and attract new customers and encourage visits among existing customers. High end players are being over promoted to, making them feel like it is not as much of a prestige service...
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