Harley Davidson
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Title: Harley Davidson

Essay Details:

Subject: Business
Author: Debra D
Date: November 15, 2014
Level: University
Grade: A
Length: 6 / 1598

Essay text:

It was a hot day in mid-July, and committee members were planning the final stages of the year-long 1O0th anniversary celebration of Harley-Davidson. The culmination would entail an open tour starting in mid-August in Portland, Las Vegas, Baton Rouge, and New York City and end in Milwaukee on August 29,2003, in time for the three-day party and celebration. Exhibit 1 shows the motorcycle routes for the participants. Company officials were expecting upward of 250,000 to participate in the final 1O0-year anniversary party celebration. At the end of the meeting, the committee discussed how to make the celebration one that Harley riders would never forget while at the same time encouraging a new, younger customer base to add to their aging baby boomer clientele...

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