Haagen

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Pre-written Papers:

Title: Haagen

Essay Details:

Subject: Business

Author: Ronald K

Date: September 23, 2015

Level: University

Grade: B

Length: 10 / 2897

Essay text:

At first, it was only available at gourmet shops but soon distribution expanded In 1983 Haagen-Dazs was sold to The Pillsbury Company , which remained committed to the tradition of superior quality and innovation on which Haagen-Dazs was founded. Since then, it has become a global phenomenon. Ice Cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. However, for the company to reach where it is today, a sincere marketing effort was undertaken from its early days to understand customers and their needs. Since the beginning, Haagen-Dazs has kept a keen focus on developing an internal " external marketing orientation...

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