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With another Atlanta pharmacist, Asa Griggs Candler, the Coca-Cola Company increased sales by over 4000% between 1890 and 1900. Advertising was an important factor in Pemberton and Candler's success. And by the turn of the century, the drink was sold across the United States and Canada. In addition, the company began selling syrup to independent bottling companies licensed to sell the drink.
After 19 years of the invention date, the Coca-Cola Company started operating internationally and it became the world's largest bottle of liquid, nonalcoholic refreshment.
It took the company about 119 years to turn the $20 loss in 1886 into $596 million profit in 2004, and that implies a successful business strategy followed by the company...
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