grenadier marketing case analysis
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Title: grenadier marketing case analysis

Essay Details:

Subject: Miscellaneous
Author: Gerald L
Date: April 17, 2014
Level: University
Grade: B
Length: 11 / 3154

Essay text:

This is a premium product and a first of its kind. Milk Mate is a syrup as opposed to the competition which is all powder form. This quality along with great taste, texture, color, and convenience all make Milk Mate brand the very best when it comes to milk flavoring. The company believes that this product will succeed in national distribution after its initial introduction. Grenadier Chocolate company stands behind its product and believe that the high quality and higher price strategy will prove to be successful. Strategic Focus and Plan The mission of Grenadier Chocolate Company is one that entails high quality and fair prices to the consumer...

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