Globalization Effects in Apparel Industry

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As such, U.S. apparel industry is mature, saturated, and slow growing (~4% annually). Consolidation has been prevalent in the industry; there were 22 $100+ million mergers and acquisitions in past three years . Firms strive to lower their costs, by gaining leverage in buying power and by achieving better economies of scale in production and marketing...
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Firms strive to lower their costs, by gaining leverage in buying power and by achieving better economies of scale in production and marketing. Moreover, ruinous price competition, driven in part by the success of discounters (e.g. Walmart, Value City), means eroded margins...
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