Globalisation Of McDonald's

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According to Ritzer, McDonaldization can be understood in terms of the following aspects: (1) Efficiency: To achieve a specific purpose, people tend to prefer the way that maximises the speed and minimises the cost. However, in many spheres of society, such efficiency is defined for the sake of the industry or business, and people are nevertheless led to believe that it is beneficial to themselves (Allan, 1997; Keel, 1997)...
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Some examples include, ATM, self-service petrol, or more recently, we began to serve drinks for ourselves in certain fast food restaurants. (2) Calculability: This is the emphasis of the notion that the more, the better, as well as the faster, the better (Allan, 1997; Keel, 1997)...
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