What does Ford need to do to make sure it is sensitive to changes in the cultural environment of a country?
2. Do you think Ford will be successful in its drive to be a global car company? Why or why not?
http://www.ford.com; "Ka's Costly Economy Drive," The European , November, 7, 1996, p... Showed first 250 characters
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Do you think Ford will be successful in its drive to be a global car company? Why or why not?
http://www.ford.com; "Ka's Costly Economy Drive," The European , November, 7, 1996, p. 34; Tony Walker, "Ford Braced to Enter Chinese Truck Market with $40 million Stake," The Financial Times , August 23, 1995, p... Showed next 250 characters
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