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In Africa, GSK confronted the reality of the AIDS crisis every day, and its decisions impacted thousands. Everyone--governments, nongovernmental organizations, the media, shareholders, and others--had an opinion, but there was no real answer to the question. GSK had to determine how to address the crisis while maintaining business viability in developing countries in the midst of all the pressures.
The first pharmaceutical company to discover the anti-retroviral drug for the treatment of the HIV virus was Burroughs Wellcome. The company thought that there is a small market for this drug and a short life cycle so they priced the treatment at about $10,000 a year...
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