Gillete Indonesia

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The national sales manager and his team work closely with the 23 distributors to fulfil all needs of the customers and markets. Although Gillette achieved 60% improvement in sales in the first year after changing from single to multiple distributor strategy, there are still inefficiencies in the distribution process...
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Although Gillette achieved 60% improvement in sales in the first year after changing from single to multiple distributor strategy, there are still inefficiencies in the distribution process. Competition: - Though Gillette is a dominant market player in the Indonesian market it is facing competition from cheap East European and Chinese blades in the low end double edged blades segment...
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